CHALLENGE The leading Swedish audiobook company, Storytel, are launching their student subscription and want to announce it to the public. But they're not competing against other audiobook companies for the audience's attention, they're competing against true crime podcasts.

SOLUTION Lucky for Storytel they have an assortment of true crime books. So what other way to announce the new offer than to do it in a way that communicates through a genre that we know the audience loves.