MAIN CHARACTER
SPOTIFY
︎CHALLENGE How do you launch audiobooks to a generation who won't listen for more than 8 seconds?
︎OPPORTUNITY Gen Z has the shortest attention span of any generation to date. However, hearing your own name releases feel-good hormones such as dopamine and serotonin in your brain, and more importantly – it catches your attention. In other words, by repeating it every now and then, that precious attention stays. So, let’s use that to our advantage and have our listeners hear their own names in any audiobook – making them the main character. Literally.
︎OPPORTUNITY Gen Z has the shortest attention span of any generation to date. However, hearing your own name releases feel-good hormones such as dopamine and serotonin in your brain, and more importantly – it catches your attention. In other words, by repeating it every now and then, that precious attention stays. So, let’s use that to our advantage and have our listeners hear their own names in any audiobook – making them the main character. Literally.
Case film︎︎︎
︎SOLUTION By registering different pronunciations of the narrator AI can replace the main character’s name in any book with your name instead. Not only giving Gen Z’ers main character energy, but making them active listeners as well.
︎AD Shilan Shewki - Nelly Engström
︎COPY Nina Björkmyr
︎COPY Nina Björkmyr