ENDING V-ZONE TABOOS
LIBRESSE


︎BACKGROUND During the past decades, woman have been fed an array of problematic advertising, creams, treatments and sprays promising fresh, odor-free and tight vaginas.

︎PROBLEM 
Too many young woman are ashamed of their intimate areas - the way they look, feel, smell and taste.

︎INSIGHT 
Sometimes it isn’t until we switch the context that we realize the absurdity of a given situation. We used this insight to highligt the issue and raise awerness. 




Commercial︎︎︎


















︎LIBROS A completely made-up brand of intimate hygiene products for men, with an accompanying campaign. All inspired by the many products and messages that have been marketed towards women for years.




       
OOH︎︎︎








(Psst... Unmute the video!)
︎LANDING PAGE On the website, Libresse confirmed the absurdity of the products by revealing the true reason for the campaign. Also, the action that the company will take to fight the issue.










︎AD Shilan Shewki - Max Anderholm
︎Copy Anna Zetterlund - Agnes Nisbel FjälL

︎CONTACT
+46 (0) 72 375 89 16
shilanshewki@hotmail.com
︎SOCIALS
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