ENDING V-ZONE TABOOS
LIBRESSE
︎BACKGROUND During the past decades, woman have been fed an array of problematic advertising, creams, treatments and sprays promising fresh, odor-free and tight vaginas.
︎PROBLEM Too many young woman are ashamed of their intimate areas - the way they look, feel, smell and taste.
︎INSIGHT Sometimes it isn’t until we switch the context that we realize the absurdity of a given situation. We used this insight to highligt the issue and raise awerness.
︎PROBLEM Too many young woman are ashamed of their intimate areas - the way they look, feel, smell and taste.
︎INSIGHT Sometimes it isn’t until we switch the context that we realize the absurdity of a given situation. We used this insight to highligt the issue and raise awerness.
Commercial︎︎︎
︎LIBROS A completely made-up brand of intimate hygiene products for men, with an accompanying campaign. All inspired by the many products and messages that have been marketed towards women for years.
OOH︎︎︎
︎LANDING PAGE On the website, Libresse confirmed the absurdity of the products by revealing the true reason for the campaign. Also, the action that the company will take to fight the issue.
︎AD Shilan Shewki - Max Anderholm
︎Copy Anna Zetterlund - Agnes Nisbel FjälL
︎Copy Anna Zetterlund - Agnes Nisbel FjälL