︎CHALLANGE The male sperm count is decreasing every year, and is estimated to reach 0% by 2045. Despite this, no one seems to be talking about it. Mojo Fertility, a sperm analysis company , wanted to bring this issue top of mind among young men, to take back control over their own bodies before it’s to late

︎OPPORTUNITY The reason for the declining sperm count is mainly due to climate change, with warmer temperatures and insane amounts of plastic consumed involuntarily.

︎SOLUTION What better way to inform the public and make the knowledge mainstream than by collaborating with Netflix. Continuing the -spiracy series with a documentary, this time tracking not animals nor the ocean, but sperm count.



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︎AD Shilan Shewki - Nelly Engström
︎Copy Simon Ghidey - Emelie Ravelli 

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