CUMSPIRACY
MOJO
︎CHALLANGE The male sperm count is decreasing every year, and is estimated to reach 0% by 2045. Despite this, no one seems to be talking about it. Mojo Fertility, a sperm analysis company , wanted to bring this issue top of mind among young men, to take back control over their own bodies before it’s to late
︎OPPORTUNITY The reason for the declining sperm count is mainly due to climate change, with warmer temperatures and insane amounts of plastic consumed involuntarily.
︎SOLUTION What better way to inform the public and make the knowledge mainstream than by collaborating with Netflix. Continuing the -spiracy series with a documentary, this time tracking not animals nor the ocean, but sperm count.
Trailer︎︎︎
OOH︎︎︎
Landing page︎︎︎
︎AD Shilan Shewki - Nelly Engström
︎Copy Simon Ghidey - Emelie Ravelli
︎Copy Simon Ghidey - Emelie Ravelli