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THE BUDCUT
BUDWEISER


︎BRIEF Secure Budweiser’s position amongst a younger audience through an integrated campaign.

︎With mustaches and beards gaining more and more popularity among young drinkers, a new issue arises; 1% of all beer drunk by people with mustaches is wasted. The foam gets stuck in the hair, and evaporates into thin air.

Unacceptable, if you ask us.






Casefilm︎︎︎





︎THE BUDCUT
Has been calculated perfectly in order to keep as much of that stylish mustache, while keeping enough skin bare to avoid any waste.










︎THE BOTTLE THE BOTTLE
Every bottle and coaster is dressed in a brand new design; a template perfect for cutting your very own Budcut.










︎THE BAR-BEER-SHOP
For those interested in a professional cut, bar-beer-shops opened up in large cities all over the world. The perfect place to enjoy a crisp cold beer, while rocking a crisp new cut.





OOH︎︎︎





︎AD Shilan Shewki - Nelly Engström
︎Copy Simon Ghidey - Emilie Åslev - Irma Landin Lokrantz

︎CONTACT
+46 (0) 72 375 89 16
shilanshewki@hotmail.com
︎SOCIALS
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