THE BUDCUT
BUDWEISER
︎BRIEF Secure Budweiser’s position amongst a younger audience through an integrated campaign.
︎With mustaches and beards gaining more and more popularity among young drinkers, a new issue arises; 1% of all beer drunk by people with mustaches is wasted. The foam gets stuck in the hair, and evaporates into thin air.
Unacceptable, if you ask us.
Unacceptable, if you ask us.
Casefilm︎︎︎
︎THE BUDCUT
Has been calculated perfectly in order to keep as much of that stylish mustache, while keeping enough skin bare to avoid any waste.

︎THE BOTTLE THE BOTTLE
Every bottle and coaster is dressed in a brand new design; a template perfect for cutting your very own Budcut.

︎THE BAR-BEER-SHOP
For those interested in a professional cut, bar-beer-shops opened up in large cities all over the world. The perfect place to enjoy a crisp cold beer, while rocking a crisp new cut.
OOH︎︎︎

︎AD Shilan Shewki - Nelly Engström
︎Copy Simon Ghidey - Emilie Åslev - Irma Landin Lokrantz
︎Copy Simon Ghidey - Emilie Åslev - Irma Landin Lokrantz